G-Shock Launches New Collection

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Posted August 4, 2014 by London Alexaundria in Style

G Shock for her
After 30 years of creating luxurious men’s jewelry (which eventually led them to become a well-respected brand), Casio G-Shock has now announced a new collection—exclusively for women.

The exciting news came along with the official G-Shock campaign featuring Victoria’s Secret model Josephine Skriver with sleek hair and a striking watch pulling your attention.

The premiere collection presents the GMA-S110 and GMD-S6900—each watch boasting a world clock, multiple alarms, stopwatch and more. Making the brand more appealing to women, the company welcomed consumer demand thus creating a smaller version of the popular G-Shock watch.

“The size, color and design are geared towards a fashion-forward female that is looking for an accessory to complement her modern and active lifestyle,” said David Johnson, Vice President of Timepiece Division of Casio North America told Women’s Wear Daily.

The full collection will be available September in select retail stores and online. Visit: gshock.com to locate a store near you.


About the Author

London Alexaundria

London Alexaundria is a writer, an aspiring creative director and jewelry designer. She graduated from Clark Atlanta University where she studied print journalism and began her career in writing. She considers herself a visionary who hopes to take her inspirations and assemble it into a career. Writing is essential to everything and London hopes to use this talent to help as many people as possible along the way.

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